Case Study
A CPQ Implementation Case Study for Startups That Need to Move Fast
Company Profile
Customer: 11X
Industry: SaaS / Artificial Intelligence
Team Size: ~30 employees (6 sales reps + 1 IT consultant using Vendori)
CRM: Salesforce
Go-Live Timeline: 48 hours
Use Case: Quote-to-Cash Automation for Early-Stage Startup
Overview
When fast-growing SaaS startup 11X needed a CPQ solution, they weren’t just browsing. They were ready to implement immediately. After being quoted a hefty platform fee by a competing CPQ vendor, 11X’s Revenue Operations leader turned to Vendori and signed after a single demo.
11X needed a fast CPQ deployment to replace manual quoting and enforce pricing controls. They chose Vendori for its rapid implementation, no-code setup, and seamless Salesforce integration.
The goal: “We want to be live tomorrow.”
This is how they went live in just 48 hours—and started quoting by the next business day.
The Challenge: Disorganized Quoting & Discounting
Before Vendori, 11X didn’t have an organized quoting process in place. Sales reps were building quotes manually with no consistent structure. The problems were stacking up:
Inconsistent quote formatting
No approval or discounting rules
No visibility or tracking across deals
Wasted time and risk of errors
They needed a no-code CPQ that could scale quoting fast without outside consultants, long timelines, or complex setup.
The Solution: Vendori’s No-Code CPQ for Startups
11X chose Vendori because it offered exactly what they needed:
Speed to value: Live within days, not months
No-code setup: No consultants required
Salesforce integration: Simple and quick
Self-serve configuration: Their internal IT consultant handled setup using Vendori documentation
Scalable workflows: Built-in approval logic, discount rules, and branded quote templates
Implementation in 48 Hours
Here's what the implementation process looked like:
Day 1: Integration & Setup
Installed Vendori’s managed package in Salesforce
Updated Lightning record pages with Vendori components
Assigned permission sets to users
Day 2: Product & Workflow Configuration
Created products in Vendori
Built pricebooks with custom pricing rules
Set up discount thresholds and approvals
Sales Enablement
Provided training materials and best-practice guidance
Reps began quoting immediately after go-live
“They knew exactly what they wanted—we just pointed them in the right direction.” - Brian Ferber, Vendori COO
What Made Their 48-Hour CPQ Launch Possible
✔️ Salesforce already in place
✔️ A tech-savvy internal resource
✔️ Clear understanding of product offerings and pricing approach
✔️ Vendori’s no-code setup + implementation guides
Results at a Glance
First Quote Sent: 24 hours after go-live
Support Tickets: 10 so far, with an average resolution time of less than a day
Self-Sufficiency: Reps quoting independently since Day 1
Expansion: Exploring new use cases post-launch
Favorite Feature?
The fact that they haven’t needed to lean on us much is the feature. Vendori works quietly and reliably behind the scenes so the sales team can focus on selling.
“With Vendori, we were able to go live in 48 hours and start quoting the next day…without consultants, delays, or complexity. It’s everything a fast-moving startup needs in a CPQ.” - 11X Team Member
Key Takeaways for Evaluating CPQ Tools
If you're a startup or early-stage SaaS company, ask these questions before choosing a CPQ:
Can we really go live in under a week?
Do we need outside consultants to get started?
Will our sales team actually use it without weeks of training?
Can we update pricing and products ourselves?
Is it built for how we sell, or do we have to adapt to it?
If your current vendor can't confidently answer “yes” to all of the above, it’s time to talk to Vendori.
Related Resources
👉 Compare Vendori vs. Salesforce CPQ
👉 Blog: Top 5 Questions to Ask CPQ Vendors
👉 Download Our CPQ Implementation Checklist
Ready to Go Live This Week?
Vendori is the only modern, easy-to-use CPQ built for fast-growing SaaS and AI teams. If you're spending more time building quotes than closing deals, it’s time to change that.
See how fast your team can go live with Vendori. Book a demo today →
